Product Management Certifications & Credentials

Value Creation

Product Management

Certifications & Credentials

Build the judgment and practical skills to identify valuable problems, shape product direction, test assumptions, and create sustained customer and business value.

About

Build products around outcomes.

Product management begins with four essential questions: What problem are we solving, who are we solving it for, why does it matter, and how will we know we succeeded?

The Product Management certification builds a shared understanding of how organizations conceive, shape, deliver, and sustain products. It helps professionals connect customer needs, market context, strategy, discovery, planning, and measurement.

Who It's For

Current and aspiring product professionals.

People working in product-led or customer-centered organizations.

Project, delivery, design, research, and technology professionals.

Leaders responsible for product direction or investment.

Anyone helping turn customer problems into valuable outcomes.

Build a strong core foundation.

Earn the Tomorrow-Ready™ Product Management certification by completing the core credential and a minimum of two specialized credentials.

Core

Product Management

Understand how products create value for customers and the business. Learn to frame opportunities, establish direction, prioritize work, test assumptions, and guide products through their lifecycle.

Featured Learning Outcomes

Products, Projects, and Deliverables
Product Types
Organizational Context and Product Management
Customer Understanding and Product-Market Fit
Market Context, Positioning, and Value Proposition
Product Opportunity Framing

Enhance your skills with specialized learning.

Choose a minimum of two Specialized Credentials based on the skills most relevant to your work and professional development.

Specialized Credential

Product Discovery and Experimentation

Identify and test critical product assumptions before committing significant time and resources to development.

Featured Learning Outcomes

Identifying and Prioritizing Product Assumptions
Assumption Testing Approaches
Designing Credible Experiments

Specialized Credential

Measuring Product Value

Define, track, and communicate the customer and business outcomes a product is intended to create.

Featured Learning Outcomes

Defining Product Value and Outcomes
Selecting Product Metrics
Adapting Metrics Across Context

Specialized Credential

Product Strategy and Roadmapping

Translate product vision into strategic direction and an outcome-oriented roadmap that guides decisions while remaining adaptable.

Featured Learning Outcomes

Translating Vision into Strategic Direction
Making Strategic Choices
Building an Outcome-Oriented Roadmap

Specialized Credential

Stakeholder Alignment

Build the relationships, communication practices, and influence needed to maintain alignment through uncertainty and competing priorities.

Featured Learning Outcomes

Understanding Your Stakeholder Landscape
Communication Under Uncertainty
Navigating Competing Priorities

Specialized Credential

AI for Product Discovery

Use AI to strengthen discovery, surface customer problems, expand possible solutions, and create early discovery artifacts.

Featured Learning Outcomes

Framing AI for Discovery
AI-Assisted Discovery Synthesis
AI-Assisted Prototypes and Experiments

Specialized Credential

AI for Product Strategy

Use AI to explore markets, generate strategic options, and prioritize product initiatives while maintaining human judgment.

Featured Learning Outcomes

AI-Assisted Market and Competitive Insight
AI-Assisted Strategic Options
AI-Assisted Prioritization

Specialized Credential

AI for Product Metrics

Use AI to identify, analyze, and act on product metrics while maintaining responsible oversight of measurement decisions.

Featured Learning Outcomes

AI-Assisted Metrics Review
AI-Assisted Metric Proposals
AI-Informed Product Decisions

Specialized Credential

AI for Product Planning

Apply AI to roadmaps, backlogs, planning scenarios, and release decisions while accounting for organizational context and stakeholder.

Featured Learning Outcomes

AI in Product Planning
AI-Assisted Planning Scenarios
AI-Supported Backlog

Specialized Credential

AI for Stakeholder Management

Use AI to understand stakeholders and support tailored communication while preserving trust, empathy, and human judgment.

Featured Learning Outcomes

AI-Assisted Stakeholder Identification
AI-Assisted Stakeholder Insights
AI-Assisted Stakeholder Communication Plans

Specialized Credential

Business Model Design

Translate strategic direction into a practical model for creating, delivering, and capturing value.

Featured Learning Outcomes

The Elements of a Business Model
Business Model Contradictions
Business Model Design

Specialized Credential

Growth Strategy

Evaluate different paths to growth and design an approach that fits the organization’s strengths, resources, and risk tolerance.

Featured Learning Outcomes

Growth Paths and Trade-offs
Growth Path Fit
Designing a Growth Approach

Specialized Credential

Customer Experience (CX)

Understand customers, map their journeys, identify priority opportunities, and improve the experiences an organization delivers.

Featured Learning Outcomes

Customer Experience as an End-to-End System
Customer Evidence and Experience Understanding
Customer Journey and Priority Opportunities

Specialized Credential

Customer Success & Relationship Management

Help customers realize meaningful value over time while strengthening retention, advocacy, and responsible growth.

Featured Learning Outcomes

Customer Success and Value Realization
Customer Health, Risk, and Opportunity Signals
Success Planning and Stakeholder Alignment

Specialized Credential

Customer-Centric Strategy

Translate customer understanding into strategic choices about who to serve, what value to create, and how the organization will deliver it.

Featured Learning Outcomes

Vision Through Customer Impact
Priority Customers and Customer Value
Customer-Centric Strategic Choices

Specialized Credential

Journey Mapping Facilitation

Plan and facilitate journey-mapping sessions that create shared customer understanding and prioritized action.

Featured Learning Outcomes

Journey Mapping Session Design
Stakeholder Dynamics in Journey Mapping
Customer-Evidence-Centered Facilitation

Specialized Credential

Voice of the Customer Programs

Turn customer signals into actionable insight and continuous organizational learning.

Featured Learning Outcomes

Voice of the Customer as a Continuous System
Customer Listening Methods and Trade-offs
Synthesis, Customer Differences, and Decision Integration

Specialized Credential

Stakeholder Progress Communication

Keep stakeholders accurately informed and meaningfully engaged throughout product delivery.

Featured Learning Outcomes

Stakeholder Information Needs
Delivery Progress Artifacts
Stakeholder Communication Design

Download Learning Outcomes

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